Why Apple Pay will succeed where ISIS(Softcard) failed

I have been using Softcard for a while(may be one of the few people who use it in Phoenix). I use it only because Serve gives me $1 cash back for every transaction.

Below are my pain points when using with Softcard aka ISIS

• I have to unlock my phone using pin
• I have to find the app which crashes every time 
• I have to open the app

Below are the other reasons for no adoption of Softcard:

• Need to get the right phone. Doesn't work with Nexus
• Need to get the right sim, phone companies never give you that unless you ask
• App is not user friendly band integrated to OS

Apple Pay solves all this:

• Unlocks the phone, opens Apple pay when near terminal
• Authorizes the transaction using the perfect fingerprint reader TouchID
• No special Sim needed
• Seamless, beautiful 

Apple Pay is going to succeed where Softcard/ISIS and confusing Google Wallet failed. 

Simplicity is the key for a successful product and Apple always does that right. 

As they say "We say hundred No's for a single Yes"

Life Race

faster you run, farther it gets. So we run faster. and faster. and faster. 
we know we will never reach there, but we run or rather hope makes us run. funny is this life race.