I have been using Softcard for a while(may be one of the few people who use it in Phoenix). I use it only because Serve gives me $1 cash back for every transaction.
Below are my pain points when using with Softcard aka ISIS
Below are my pain points when using with Softcard aka ISIS
- I have to unlock my phone using pin
- I have to find the app which crashes every time
- I have to open the app
Below are the other reasons for no adoption of Softcard:
- Need to get the right phone. Doesn't work with Nexus
- Need to get the right sim, phone companies never give you that unless you ask
- App is not user friendly band integrated to OS
Apple Pay solves all this:
- Unlocks the phone, opens Apple pay when near terminal
- Authorizes the transaction using the perfect fingerprint reader TouchID
- No special Sim needed
- Seamless, beautiful
Apple Pay is going to succeed where Softcard/ISIS and confusing Google Wallet failed.
Simplicity is the key for a successful product and Apple always does that right.
As they say "We say hundred No's for a single Yes"
